SweetGreen

Emploi Marketing Agency
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BLADEMDA

BLADEMDA

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Sweetgreen operates 140 restaurants across 13 states and Washington. In the prospectus, Sweetgreen said it plans to double its footprint over the next 3 to 5 years. More than two-thirds of its revenue comes from digital sales. The average unit volume for a location is $2.5 million, as of Sept. 26.
 
I’ve been eating for a while. It popped up a few years back when I was living in nyc. It’s all over LA and SF. Will be buying
 
I've been several times to the ones in DC where it all started. They had a good episode with the founders on How I Built This. They have a winning concept in an ultra-saturated market. I think continued growth for them will be challenging so I'm not jumping into the IPO. But, I hope they succeed.
 
Is it anything like Sweet Tomatoes? Use to go there a lot, but all the locations shut down. It seemed like it was always busy. I would eat there but the eating habits of the majority of America should give people second thoughts about investing in the company. A lot smarter people than me would call an investment in this company "Uncompensated Risk"
 
I don't get why anyone goes to a restaurant for a salad. It is such a low effort easy meal to make. You literally just put a bunch of green things together and some sauce on top. Minimal cleanup.

Then again there are people who spend 5 dollars a pop on their daily burnt coffee flavored molasses at starbucks when it costs pennies to brew.
 
GassYous said:
I don't get why anyone goes to a restaurant for a salad. It is such a low effort easy meal to make. You literally just put a bunch of green things together and some sauce on top. Minimal cleanup.

Then again there are people who spend 5 dollars a pop on their daily burnt coffee flavored molasses at starbucks when it costs pennies to brew.
Click to expand...

Most salads I would agree with what you’re saying. Some are definitely way more intricate than feasible to make at home. I don’t understand Sweet Green. As a dude who doesn’t really eat salads, Sweet Green has way too many options. I literally don’t even understand how to order there.

Dig In is a way better chain.

Find Dig Inn Restaurants Near You | Locations & Food Near Me | DIG

Find Dig Inn locations near you! Order healthy, fast-casual bowls, vegetables, and comfort food for pickup or delivery.
www.diginn.com www.diginn.com
 
Where’s the moat? Much more important, where’s the beef?
 
I thought this was a thread about marijuana...for any Sabbath fans out there
Sweet-Leaf.jpg
 
BLADEMDA said:
Has anyone eaten at one of these restaurants? Is this the next Chipotle? The stock goes public soon and this could be a huge winner over the next decade.

If you have one near you go try it out. Do you think the quality of the salad justifies the price?

www.cnbc.com

Salad chain Sweetgreen files to go public, hopes to double footprint within 5 years

Salad chain Sweetgreen on Monday filed to go public on the New York Stock Exchange under the ticker "SG."
www.cnbc.com www.cnbc.com
Click to expand...


Agree with above comments. Too expensive to catch on in the way a chipotle has, too much competition (in bay area there are 3-4 similar chains doing the same thing).
 
Terrible stock idea. Restaurant startups need a rapidly expandable product where there is a broad market from coast to coast, not just on the coasts. Shake Shack had a much easier to market, more delicious, less niche product, plus a powerhouse of a C-suite / development team.......and their stock isn't even trading double what it was 5 yrs after their IPO despite a bunch of 1000% growth projections.
 
GassYous said:
I don't get why anyone goes to a restaurant for a salad. It is such a low effort easy meal to make. You literally just put a bunch of green things together and some sauce on top. Minimal cleanup.

Then again there are people who spend 5 dollars a pop on their daily burnt coffee flavored molasses at starbucks when it costs pennies to brew.
Click to expand...
People buy bottled tap water...
 
Reminds me too much of this
 

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BLADEMDA said:
Has anyone eaten at one of these restaurants? Is this the next Chipotle? The stock goes public soon and this could be a huge winner over the next decade.

If you have one near you go try it out. Do you think the quality of the salad justifies the price?

www.cnbc.com

Salad chain Sweetgreen files to go public, hopes to double footprint within 5 years

Salad chain Sweetgreen on Monday filed to go public on the New York Stock Exchange under the ticker "SG."
www.cnbc.com www.cnbc.com
Click to expand...
lol this is amazing blade....my wife and i lived in boston and we routinely talk about how much we missed sweet green on boylston.

recently went back to boston and right to sweet green for a lunch date....better than i remember. amazing quality.

my wife wants to franchise it
 
SnapperRocks said:
Most salads I would agree with what you’re saying. Some are definitely way more intricate than feasible to make at home. I don’t understand Sweet Green. As a dude who doesn’t really eat salads, Sweet Green has way too many options. I literally don’t even understand how to order there.

Dig In is a way better chain.

Find Dig Inn Restaurants Near You | Locations & Food Near Me | DIG

Find Dig Inn locations near you! Order healthy, fast-casual bowls, vegetables, and comfort food for pickup or delivery.
www.diginn.com www.diginn.com
Click to expand...
personally i like sg > dig in
 
In the northeast people love sweetgreen. I will admit I love it to. Plenty of people willing to pay 12-15$ for a salad.

Speaking for the younger generation, this type of food chain is much more likely to take off in big cities than traditional crappy fast food places.
 
dipriMAN said:
In the northeast people love sweetgreen. I will admit I love it to. Plenty of people willing to pay 12-15$ for a salad.

Speaking for the younger generation, this type of food chain is much more likely to take off in big cities than traditional crappy fast food places.
Click to expand...

Even if that's true, would you necessarily buy from SG. What differentiates the SG product from, say, a cheaper but equally nutritious competitor? There is little brand loyalty in chain restaurants.
 
dipriMAN said:
In the northeast people love sweetgreen. I will admit I love it to. Plenty of people willing to pay 12-15$ for a salad.

Speaking for the younger generation, this type of food chain is much more likely to take off in big cities than traditional crappy fast food places.
Click to expand...


I only see long lines of cars out onto the street in front of In N Out, Chik fil A, and Popeyes. And they have double order takers transmitting orders on tablets from the parking lot. I never see lines like that in front of a salad place. Not saying fast casual salad cannot be successful but they’re not as successful as some traditional fast food.
 
nimbus said:
I only see long lines of cars out onto the street in front of In N Out, Chik fil A, and Popeyes. And they have double order takers transmitting orders on tablets from the parking lot. I never see lines like that in front of a salad place. Not saying fast casual salad cannot be successful but they’re not as successful as some traditional fast food.
Click to expand...

Well how long does it take to grill up a mcburger vs throwing together a salad
 
dipriMAN said:
In the northeast people love sweetgreen. I will admit I love it to. Plenty of people willing to pay 12-15$ for a salad.

Speaking for the younger generation, this type of food chain is much more likely to take off in big cities than traditional crappy fast food places.
Click to expand...


I’m from the NE and I’ve never even heard of this place. Then again I don’t eat rabbit food.
 
GassYous said:
Well how long does it take to grill up a mcburger vs throwing together a salad
Click to expand...


Looking through some filings, Sweetgreen is closer than I thought.

SweetGreen has $3mil average revenue per store and a 12% margin. In n out has $4.5mil average revenue per store and a 20% margin. Chik fil A is $4mil and McDonald’s is 2.6-2.7mil.
 
www.cnbc.com

Sweetgreen shares surge 76% in salad chain's stock market debut

Shares of Sweetgreen surged 76% in the salad chain's public market debut Thursday. The stock opened at $52 a share, giving the company a $5.5 billion value.
www.cnbc.com www.cnbc.com

  • Salad chain Sweetgreen made its debut on the public market Thursday afternoon.
  • Shares surged as much as 91%, giving the company a market value of more than $5.5 billion.
  • The company priced its initial public offering at $28 a share, above its marketed range.
 
“Hey kids!! Let’s go out for salad, tonight!!!!”
 
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